6 Best On-Page SEO techniques to Boost Rankings

Search Engine Optimization is of two types as you know. Off-Page SEO and On-Page SEO. Both are very important to get good Search Rankings. Off-Page Search Engine Optimization means building links to pass page rank, Social Media sharing, Social Bookmarking, etc. On-Page SEO means Optimizing website in a way to get High Rank in Google or Any search Engine.

Importance of On-Page SEO:-

To get Success in your Online career both On-Page and Off-Page SEO is important. But, In this post we will learn about only On-Page Search Engine Optimization.

#1 Communicate to Search Engine

As you know Search Engine are Robots who can not understand Human Language. So, we cannot communicate with them directly, but, with the help of Good On-Page SEO, we can communicate with Search Engine Robots. We can make them feel comfortable. And Also, it should the first ever step we need to take for our websites before going for any any Off-site method.

#2 Keep Readers Happy

Our websites need to be user friendly to get success but if it is not, then, Don’t even think about any growth in organic traffic. Google loves those sites who keep Readers Happy. So, Implementing all On-site SEO Tricks can really help you to do so.

#3 Boost for Local Businesses

If you are running any local business and want to get High Ranking for Local customers, then, On-Page Search Engine Optimization is best for you.

So, these are the Benefits of On-site SEO. Now, we move on to the business part of our Article “6 On-Site SEO tips to Improve Rankings“.

Read:- Best Search Engine Optimization Tips 2014

Best On-Page SEO techniques to Boost Rankings

 6 On-Page Techniques for Better Search Rankings

There are many On-site Search Engine Optimization Techniques, but, i will describe best 5 which you can use to quickly improve performance of your site.

1. Fresh Content is Key

As you Know Writing Unique content is key. If you don’t have Good content on your website, then, any SEO will not help you. But, if your site contains a quality standard content, then, you can even get success without any SEO but, it will be even more with SEO. So, below are content quality standard rules.

  • Originality: – Content must be Original and not been published anywhere. Google hates duplicate content.
  • Usefulness: – Before publishing content, make sure you check it that it is useful for audience or not. If not, then, don’t even think to publish it.
  • In-depth Knowledge: – Your content must provide In-depth knowledge about a specific topic. It is simple, the more you write long (maintain quality standards), the Google will like your content.
  • Frequency: – Google always looking for fresh content. So, more frequent you put a fresh content on your site, the more chances of Google ranking you better.

2. Internal Linking

You can include about 5-7 links from your other posts into current post. It can help you do many things for your website. Below is the list of all those things.

  • To Tell Google About your Other Posts: – Linking posts with each other will help in fast indexing of posts.
  • Pass Page Rank: – It often happens when your one post getting a lot of link juice from other sites but, the second one not getting any. So, Interlinking will pass page rank to each post.
  • Decrease Bounce Rate: – When readers coming from Search, interlinking will give them more posts to read and it will decrease your Bounce Rate.
  • Increase Reading Time: – The more Reader will stay on your site, more your site build trust. So, Interlinking can Engage readers deeper into your Website and force them to read Articles on your site for a long time.

3. URL Structure

Uniform Resource Locator(URL) has a lot of importance in SEO. The First thing i wanna tell you, is How to optimize post URL with Example.

Example of bad URL:-

https://www.lifehubspot.com/p?237
https://www.lifehubspot.com/post=546

Example of Good URL:-

https://lifehubspot.com/search-engine-optimization-tips/best-on-page-seo-techniques/
https://www.globalcraze.com/2014/04/18/panda-penguin-seo-tips

So, these are some ways to optimize post URLs. Now, we move on to Sitemap and Categories.
Sitemap for your website helps robots to crawl each section quickly. So, don’t forget to have an effective Sitemap. Similarly, Categories also help robots and Readers Navigate the site easily. So, you should group your pages and post in different categories.

4. Optimize Title, Description, Formatting and Images

This is very common among webmasters but still the most important. A proper Title, Description and Fully Optimized Images can help you rank better in search Engine. Robots will rank your website according to these things. So, follow the below given steps.

  • Title:- It should be unique and attractive and must contain some popularly searched keywords to rank better.
  • Description:- An attractive description for your site will increase CTR from Search Engine which result in higher rankings.
  • Images:- You must use JPG Format (Original Images) on your website because it is SEO Friendly and also never forget to put ALT Text and ALT Title in Images to make them readable to robots.
  • h1, h2, bold, italics, underline : – All these must be used in each post to make it SEO friendly. You must use these special tags for special keyword which you want to rank better in search Engine.

5.  Site Speed

Google Officially said that they will also consider loading speed of a site before ranking. So, check your site speed using Google Page Insights Tool. If it is low, then, consider making some changes in your website.
  • Reduce the Number of third Party Widgets
  • Compress full Coding and Images
  • Remove unwanted JavaScript
  • Use Responsive Themes with low loading time.

6. Google Authorship

You may know about Authorship, but may not know about the benefits of it.
  • You will earn Copyright for your content.
  • Your Fans will find it easy to read your other articles.
  • Your Rankings will go higher to your followers. For example, If i follow you on Google+ then, I will see your posts higher in search results.
So, Don’t avoid Google Authorship, Take it seriously. So, this is the ending of Article. I hope you like these “Best On-Page SEO techniques” . Also, Don’t forget to share this on Social Networks.

What is Off-Page SEO?

Off Page SEO is known as a way to improve search Rankings using various techniques. But Actually is is also a way to Promote your website on different platform using various methods. But Before talking about Off-Page SEO, we should start from the beginning.

What is Search Engine Optimization?

SEO is a pure set of techniques used to get success in Online field. It’s simply a way to improve Search Engine Listings and also getting a high amount if visitors from different sources including Organic and Social Source.
It is the main factor in the success of every webmaster. If you are a Good Writer, then, you need to Know about Good practices of  Search Engine Optimization otherwise your writing skills are useless. In Simple Words, SEO is the heart of any Website. If heart Fails, then, the Website will Die. Now, after this Example, I don’t think it needs further explanation.

Types of SEO:-

  1. On-Page
  2. Off-Page

On-Page: – Actions Performed On a website to make it search Engine Friendly and to make it rank better. Its Includes many different ways given in a list below.

  • Breadcrumbs for easy Navigation.
  • Proper Sitemap.
  • Attractive Description.
  • Optimized Titles.
  • Usage of Heading Tags.
  • Usage of Special Formatting tags like Bold, italics, underline, etc.
  • Optimized Images
  • Google Authorship
  • No Broken Links
  • Proper Internal Linking
  • Proper Permalink Structure
  • Increase Site Loading Speed

So, these are some common things which can performed on a Website to make it Rank Well. If you wanna read about these tips more, then, I will recommend below given Article.

Must Read:- 6 Best On-Page SEO techniques to Boost Rankings

Now, We are Done with Basics and its time to explain “Off-Page SEO“. So, below is a full explanation of this topic.

What is Off-Page SEO

What is Off Page SEO (Search Engine Optimization)?

Off-Page SEO is those techniques used to improve rankings and Promote a website on many different sources. These are Actions performed outside from the Website. There are 5 Different things included in Off-Page SEO.

  1. Social Bookmarking
  2. Link Building
  3. Social Media Promotion
  4. Directory Submission
  5. Video Promotion

Social Bookmarking

These are some sites who allow users to save links for later reading or for sharing with friends. All of these sites are Dofollow and have decent traffic. So, using these sites may get you huge traffic and also a reputation for your website.

Read:-  Top 20 Social Bookmarking High PR Dofollow Sites 2014

Link Building

Link Building is the most important Off-Page Search Engine Optimization Technique. As you know Links are the heart of a website. If a website has Decent amount of backlinks from quality sites, then, most chances it will rank higher than competitors. So, to constantly rank above the competition, you will need a lot of Quality links.

You can Try Blog Commenting, Guest Posting, Forums, etc, to build links, but my advice will be to just try blog commenting. Because all other method might get you a penalty from Google. So, always play safe and try blog commenting to build dofollow links.

Social Media Promotion

These days Social Networking sites have a huge impact of Search Rankings. In last Few years it took a major role in calculating one websites popularity among users. If your site has Good Social Signals, then, majority chances you will rank higher in search Engine.

Directory Submission

It is also a way to build links for your site. But remember all blog directories where you submitting blog link needs to be reputable and High PR.

Video Promotion

As you Know, these days no one has time to read full text containing lengthy article, everyone like to watch a video quickly. So, it can be a very good method of gaining Visitor for your blog. You can setup Video Blog or can drive Traffic to your blog using Video sharing sites like YouTube, Dailymotion, Vimeo, etc.

So, these are some methods included in Off-page SEO. If you Find it Helpful, then, don’t forget to share this Article on Social Networks.

10 Best Search Engine Optimization (SEO) Tips 2015

In last Few years SEO (Search Engine Optimization) has gone to a new level. In the past all those Meta tags, on Page optimization tricks are so important to rank well in Google. Also Building links using Article submission directories were very popular.But with Time, the definition of SEO has completely changed. These days Meta tags have a nothing role in Google and also Article submission is almost over. These are not the only things, there are many which we will discuss below.

  • Press release and Article Submission: – It was  one of the best ways to get backlinks and some traffic to our blogs. But with Change in SEO in 2015, both these methods are eliminated from the Scene.
  • Black Hat Tricks: – All those Bad tricks to Manipulate search Rankings is almost gone out of the window now.

So, these are some old methods of SEO which are of no use these days. So, now we move forward to the business part of our Article.

10 Best Search Engine Optimization (SEO) Tips 2015

Top 10 Best Search Engine Optimization (SEO) Tips

#1 Social Networking Sites

This is very common now, instead of all those Tricks, Social media has become the new SEO. It means Google will rank sites according to the amount of social signals.  So, you can use social sites like Google+, Facebook, Twitter, Pinterest, Linkedin, etc. All these sites will help you rank higher in rankings and also drive a huge amount of traffic to your blog. Specially Google+ helps any site Rank Higher because it is a product of Google itself.

#2 Social bookmarking sites

Do you hear about bookmarking sites? If not, then, i will tell you. These are those websites which help us bookmark a link to share with our family and friends. All links from these sites are dofollow which will help rank better. So, make it clear, higher the number of bookmarks at these sites will get you higher backlinks which means a sudden increase in rankings. You can use Digg, StumbleUpon, Reddit, delicious, etc.

#3 Write Longer Content with Deep Research

With Google’s algorithms, it is clear that they will not let short articles top the Rankings. So, after these changes, you should write by going Deep into the topic. You may also need to use Google Instant search or Keyword Planner to search for popular words or phrases and then, target those with long in-depth Article.

#4 Keep a close Eye on Bounce rate

When a visitor comes to your site from the search results and after reading a single post pressed back button, it is said to be bounced.  So, When a lot if visitors do like that, your bounce rate will be higher which means Google think your site is not Good for users. So, Always try to keep bounce rate as low as possible by providing Quality Content, interlinking posts with each other, Providing some Freebies on your blog, making blog design attractive, etc.

#5 Avoid Too many Ads

If your Blog showing Too much Advertisements, then, Google will penalize you because they want a better user experience by providing quality content. So, Always maintain a good Ad:content ratio on your blog. Also Don’t show too much Ads above Fold.

#6 Loading Speed Matters

If your blog takes a lot of time to load, then, don’t ever think to top the rankings because Google only wants sites taking very little time to go up in the Rankings.
So, Try each and every method to reduce the loading time of your blog. You can minimize coding by removing all white space, deleting unwanted scripts, using only JPG format images, etc.

#7 Avoid Keyword Stuffing

With Google Panda and penguin looking for Low quality sites, you will need to stop doing keyword stuffing. It is done to manipulate search rankings by using various the Rich-keywords in the Article.

#8 Keep CTR high

Click-through-rate from search results is very important. Google watch it carefully to inspect that site is good for readers or not. If your CTR is low, then, Google will think this site is not providing Good user experience. So, they will take your site lower down the ranking.  So, You need to work on some part of your blog to increase CTR. You can include an attractive description which will certainly improve CTR.

#9 Optimize Images and URLs

Both Images and URLs are very important. You need to Optimize images by including Alt Title and Alt Text to make them readable for Robots. Also, using relevant, attractive and unique images will increase reader engagement.

Uniform Resource Locator(URL) needs to be short but must include readable Keywords. For Example, You can see URL of this Post.

https://lifehubspot.com/search-engine-optimization-tips/best-search-engine-optimization-seo-tips/

Now, this URL makes it very clear for readers to understand what the Article is all about. So, similarly use proper rich keywords inside the URL of your post.

#10 Structured Data Markup

Now, you will need structured data markup to tell search engines more about your site. So, more and more readers come to your site for a particular topic. If you have never done this, then, you might be missing a lot of page views or visitors. Because Data Markup is always a Good SEO practice. So, Go to your Webmaster Tools account and implement this.

Conclusion:-

So, these are some basic tips that can help any newbie or expert in optimizing their blogs. If you find any difficulty or Need my help in any problem, don’t feel shy to ask in the comments, Its my pleasure to help you in any aspect.

If you Like this Guide “Best Search engine Optimization (SEO) Tips“, then, don’t forget to share it on Social Networks. It will help many more Newbies. Happy blogging.