What is Search Engine Optimization?
SEO is a pure set of techniques used to get success in Online field. It’s simply a way to improve Search Engine Listings and also getting a high amount if visitors from different sources including Organic and Social Source.
It is the main factor in the success of every webmaster. If you are a Good Writer, then, you need to Know about Good practices of Search Engine Optimization otherwise your writing skills are useless. In Simple Words, SEO is the heart of any Website. If heart Fails, then, the Website will Die. Now, after this Example, I don’t think it needs further explanation.
Types of SEO:-
On-Page: – Actions Performed On a website to make it search Engine Friendly and to make it rank better. Its Includes many different ways given in a list below.
- Breadcrumbs for easy Navigation.
- Proper Sitemap.
- Attractive Description.
- Optimized Titles.
- Usage of Heading Tags.
- Usage of Special Formatting tags like Bold, italics, underline, etc.
- Optimized Images
- Google Authorship
- No Broken Links
- Proper Internal Linking
- Proper Permalink Structure
- Increase Site Loading Speed
So, these are some common things which can performed on a Website to make it Rank Well. If you wanna read about these tips more, then, I will recommend below given Article.
Must Read:- 6 Best On-Page SEO techniques to Boost Rankings
Now, We are Done with Basics and its time to explain “Off-Page SEO“. So, below is a full explanation of this topic.
What is Off Page SEO (Search Engine Optimization)?
Off-Page SEO is those techniques used to improve rankings and Promote a website on many different sources. These are Actions performed outside from the Website. There are 5 Different things included in Off-Page SEO.
- Social Bookmarking
- Link Building
- Social Media Promotion
- Directory Submission
- Video Promotion
Link Building is the most important Off-Page Search Engine Optimization Technique. As you know Links are the heart of a website. If a website has Decent amount of backlinks from quality sites, then, most chances it will rank higher than competitors. So, to constantly rank above the competition, you will need a lot of Quality links.
You can Try Blog Commenting, Guest Posting, Forums, etc, to build links, but my advice will be to just try blog commenting. Because all other method might get you a penalty from Google. So, always play safe and try blog commenting to build dofollow links.
Social Media Promotion
These days Social Networking sites have a huge impact of Search Rankings. In last Few years it took a major role in calculating one websites popularity among users. If your site has Good Social Signals, then, majority chances you will rank higher in search Engine.
It is also a way to build links for your site. But remember all blog directories where you submitting blog link needs to be reputable and High PR.
As you Know, these days no one has time to read full text containing lengthy article, everyone like to watch a video quickly. So, it can be a very good method of gaining Visitor for your blog. You can setup Video Blog or can drive Traffic to your blog using Video sharing sites like YouTube, Dailymotion, Vimeo, etc.
So, these are some methods included in Off-page SEO. If you Find it Helpful, then, don’t forget to share this Article on Social Networks.