But we are not here to discuss about why Google can’t track them. We are here to learn “What is Black Hat SEO“. I have seen many peoples still using some of the techniques which are blacklisted by Google. So, I decided to explain this full topic to let them learn and Save website from penalty.
What is Black Hat SEO?
As I already explained, Black Hat SEO is a blacklisted way to manipulate search engine Rankings. Especially Google has very strict policies against these techniques. It started many years ago, when spammers used different bad tricks to Rank Higher on Google. They did it for a very long period of time, but lately Google started working for the removal of these tricks using various algorithm updates. In present days, Black Hat SEO techniques are totally dead, especially if you want your website to rank well for a longer period of time. If you are still following these tricks, then, you are going against Google and Bing Search policies which can cause your website totally wiped out from the search.
Those guys who are still using and don’t aware of the fact that these tricks are not allowed, can read all below given points and learn all techniques included in Black Hat SEO.
Techniques used in Black Hat SEO
#1 Keyword Stuffing
A lot of spammers use this trick to fool Search engine bots, but these day robots are very smart. They can catch articles stuffed with lots of keywords easily. For an explanation of this point:- When you put Many keywords in an article, it is called keyword stuffing. In other Words, Full article is filled with different phrases having a high number of searches in search engine without including any knowledge for the users.
It is a type of illusion, when you show two different websites to robots and Users. In other words, you show different content or page to robots and different content or page to users.
#3 Hidden Text
If your site has light text on a light background, then, beware of Google. Their robots are not stupid, they will take it as hidden text and will penalize you.
#4 Hidden Links
Google is very strict against Hidden Links. Let me explain why? Because it will not provide a good user experience which is strictly not allowed. Now, Hidden Links are of many types.
- If you put links in a text and make it white on a white background, then, those are hidden links which you are using to manipulate rankings and don’t wanna show it to users.
- If you use CSS effects to make links very small that no one can notice it, even when cursor is placed on it.
- If you use CSS to make it look like similar to text.
#5 Article Spinning
#6 Rich Snippet Markup Spam
When users markup hidden content, or Irrelevant content or any other similar type is called Fake Rich Snippet markup. You may like to read more about this on – Search Engine Round Table